Discovering information with AI Search Engines and Assistants
Introduction The integration of artificial intelligence into search engines and digital assistants is revolutionising how we access, process, and interact with information. In 2025, AI-powered tools are no longer futuristic novelties—they are at the core of everyday search experiences, enhancing relevance, efficiency, and personalisation. Tech giants like Google, Microsoft, and emerging players such as Perplexity…
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